Reloaded had a BF3 "no Origin crack" the day before BF3 was officially released. Just like Steam, cracking it is incredibly easy. Where digital distributors make their money is by making a service that enhances the game's value to make it seem as though it's worth more than the sales price. Steam does this and thus doesn't care to make their copyright protection any stronger. Origin does not do this and sales are going to suffer for it.