It's extremely WoW-y, but I don't fapping care. It's a Star Wars MMO, and that means I love it.
Seemed very WoW clone. Only way I could get into it is if it turned out to have amazing PvP and class balance.
Despite the WoW-haters just hating WoW because it is WoW, Any person who has played multiple MMO's has noticed that Blizzard had their crap together. To not learn from what Blizzard did right, for examples: User interface, Content delivery, and world continuity would be idiotic in and of itself. You can hate WoW because it doesn't appeal to you, you can hate WoW because you think 2 leg-walking cow people are absurd, but there is so much that Blizzard did right in WoW that to not acknowledge it is petulant and absurd. It's like refusing to acknowledge what the Beatles brought to rock and roll just because you didn't like the White Album.
As far as being a clone, I don't see that, but I do like the fact that I don't have to learn a whole new interface for an MMO. I have leveled a Jedi Consular to 17 in this weekend. 4 of us from LLC have been playing it non stop for the weekend. It exceeds my expectations of the game, and the Class story line is compelling, challenging and fun. As for it being too much MO and not MMO, We enjoyed the party bonus's for most of the weekend and the fact that they give you multiple ways to respond to the dialog give you much more interaction with the story line.
I wish the space battles were done from a 1st person PoV and not 3rd but hey, it is what it is.