I would be willing to pay $10 for the service if it didn't include that sort of stuff, but I doubt most others would. They have to make money somehow, and I'm glad it [apparently] is through legitimate software, though their method is slightly underhanded.
But I always, always read what I'm installing, and like I said, that computer has nothing but games on it, so if I had to nuke it from orbit, I wouldn't lose any sleep.