As long as someone doesnt try to push them to add something stupid like repair-kits laying around randomly on the ground

And I know alot of people really dislike WoW (but you cant deny its continued huge player base and addictivity), but if all these games want to come close to the revenue Blizzard is making from the game they should realize that WoW is so popular because there is so much to do (if you want) or so little if you dont want to play for long.
Some people are very skilled and get really high in the arena ranking system or in raid dungeons (or both) but the amount of people who casually play the game to run around and do a multitude of other simple (but addicting) things outnumbers the former.
Basicly the game appeals to the hardcore and the casual along with anything in between, in seperate but equally entertaining ways. Now unfortunatly with a mmorpg its easier to make a game that appeals to alot of people while not taking too much away from either, maybe some of these other companies should take this into consideration instead of 'Market for the biggest crowd and make the quickest buck' kind of route.